Several days ago, I noted that it’s almost 100 years since the Southern Crossing Track was completed, which is pretty cool. This, however, was only the beginning of a significant tourism venture for both the Otaki and Wairarapa regions. At a time when the northern parts of the Tararua Range had barely been explored, the next phase of the project would be to market the walk across the southern end to potential tourists, convincing people that a visit to the Tararua Range could be a relaxing escape into the outdoors, away from the hustle and bustle of everyday life.
Earlier, in 1907, Willie Field and Frank Penn (editor of the Otaki Mail) had combined with a botanist, Bernard Aston, to enthusiastically promote and raise funding for the cutting of the track. The track was completed in 1912, and committees were formed on both sides of the range to plan for building of huts specifically so that walkers could stay the night. The committee on the Wairarapa side was more successful in raising funding, with the original Alpha Hut complete by 1915 and Upper Tauherenikau Hut in 1917. Tramping clubs soon began to form—the Tararua Tramping Club having its inaugural meeting in 1919 thanks to the efforts of Willie Field and Fred Vosseler. Young members of a fledgeling Victoria University Tramping Club also exploring, with an allegedly less mature attitude to the more “refined” TTC.
In 1920, to fan the potential of the Southern Crossing as a major tourist attraction, particularly for his own Otaki region, Frank Penn produced a 40 page booklet, forwarded by Fred Vosseler. The first part of the book was titled Across The Tararuas and explains the wonders of a Southern Crossing in detail and with photographs. The second part was titled Beautiful Otaki, and describes a history of the Otaki district. The complete book was designed as a marketing tool to entice tourists to visit the district, and then to take advantage of the excellent railway transport on both sides of the range, and walk the amazing route across the range between them. Scattered throughout the booklet, especially during the latter section, are a variety of enthusiastic advertisements for local holiday businesses and the New Zealand Government (“a holiday once a year is a good investment!”) Tourist Bureau.
Across The Tararuas, the first half which I’ve reproduced below, is one of the very early comprehensive descriptions of a typical Tararua Southern Crossing in existence. The text is clearly written with a marketing intent, from the perspective of an anonymous protagonist being guided in a group by an anonymous guide. The wonder and glory of the Tararuas is expressed repeatedly, albeit with caution regarding how to react in situations of potential bad weather. It’s likely that the photos and descriptions are collected from several experiences. The remainder of the book, although not reproduced here in text, can be read via scanned pages in the gallery below. My personal favourite feature is the one digit phone number in the advertisement for the local Motor Garage and Livery Stables, on page 36. (Phone 7—Otaki.)
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